The labeling on your product can say a lot about it, and while many try not to judge something based on its appearance, it will still be a factor in how customers perceive it. That’s why it’s important to put a lot of consideration into what the design of the labeling for your product will be. The colors your pick often elicit certain feelings and emotions. Here are some associations with different colors to help you pick the one that’s right for you:

Yellow – This color is often associated with businesses related to energy, food, and household items. This is because yellow tends to promote feelings of positivity, creativity, motivation, and warmth.

Blue – Blue is one of the most popular colors used in branding because it’s one of the most widely liked options. It tends to elicit a sense of ease as well as feelings of trust and dependability and does well with companies associated with energy, health care, finance, and agriculture.

Black – In comparison, black is a color that is not often used because of its dark and dramatic nature. Black is often associated with money and sophistication.

After you have your colors picked and you label designed, you’ll need a label applicator machine to make the process speedy and simple! Learn more about our Dispensa-Matic products at Bottle-Labeler.com.

Welcome to our blog at Bottle-Labeler.com, part of the Dispensa-Matic label dispenser family. Our bottle labeling products, the Bottle-Matic I and the Bottle-Matic II, are the best option for your company to invest in for efficiency in your bottle labeling process. The semi-automatic machine can be used to label anywhere from 500-10,000 items daily and can be used on objects .5” to 10” in diameter.

We not only are involved in every step of the design for our machines, allowing us to ensure every part is high-quality, but we also make all of our products in the USA, nothing’s imported! We have a 21-day satisfaction guaranteed policy and each bottle labeling machine comes with a three year warranty. We can also perform and modifications necessary for any abnormal containers to ensure you get the best application each and every time.

The Bottle-Matic can help your company save time and money if you’re in need of something to label your products. You’ll have a handle on using the bottle labeling machine quickly, and once you find your rhythm you’ll be labeling products at a fast pace! Visit us at Bottle-Labeler.com for information on our products, or call us at (800) 325-7303 to learn more.

Marketing for a wine label might seem like a pretty easy task. Step one, create a delicious wine. Step two, give to thirsty customers.

Unfortunately, every other winery and winemaker has the same idea. The wine market is highly saturated with competition ranging from boutique operations all the way to giant corporations.

To market your wine, you’ll need to focus on a few things.

Understand Your Customer

First and foremost, you must understand who you are selling to. A lot of different types of people drink wine. Not all of them are your customers. The quickest way to fail is to try to sell to everybody. Build a niche audience for your wine.

The type of wine drinker you are marketing to will vastly change your strategy moving forward. There is a vast range of wine drinkers out there from the highly sophisticated to the ones who will drink straight out of a Franzia bag.

Know Your Competition

Once you know which audience of wine drinkers you’d like to target, the next step is to identify your competitors. Doing this will allow you to see what is already being done to try and reach these customers.

Objectively look at your competitor’s pricing, labeling, bottles, and messaging. It’s easy to say off the cuff that they are doing a poor job and you can do so much better. However, you need to be your bias aside and really evaluate what your competitors are doing well and what they are doing poorly.

Emulate what they are doing right (ex: pricing) and take advantage of areas where they are weak. Perhaps they have non-organic ingredients whereas you do or they have bland packaging. These are both areas you can exploit.

Clever Name and Design

So you know your customers and you know your competition. Now you can get to the fun stuff. The first fun step is to create a name and backstory for your brand. Remember, you brand is new so you have to make an impression at first sight.

Determine a clever, meaningful, unique, or descriptive name for your wine. From there you can begin to determine the labeling that will grace your bottles’ exterior.

Ideal wine labels will be eye catching, tell a story about the wine, provide food pairings, and capture your brand’s essence in ten words or less. It won’t be easy and it is highly recommended that you hire a professional designer to create the labels.

After all, you specialize in making delicious wine, not works of art.

Digital Marketing

Once all of the pieces in place you can begin promotional efforts. The most efficient, cost-effective way to market your brand is through the digital space. You will not be able to compete with the likes of Barefoot in the traditional space (television, print, and radio).

Create a website for your wines and pair that with appropriate social media channels such as Facebook, Twitter, Instagram, and Pinterest.

Get your wine off the ground and onto the shelves through incredibly designed labels using Bottle Labeler’s variety of labeling products.

Tips for marketing a beer label

There is probably not a better time for launching your beer label than now. Beer advocates all of the United States are flocking to try each new brew that craft breweries put out. However, you’re also late to the party. There is a ton of competition in the craft beer market because of this surplus in demand.

If you plan on launching a beer label, there are a handful of marketing tips you should keep in mind.

Know Your Customers

There is not a company in the world that can achieve success without knowing its customer based. Understanding your customers allows you to appropriately interact with them and potentially cater to some of their feedback.

Your audience should be relatively small. Not every beer drinker is your target audience. There are plenty of people who would prefer a generic light beer to the craft beers you are brewing. Your goal is to find your niche audience and reach them.

Know Your Brand

Breweries are allowed to have attitude unlike many corporations. You are able to get away with being edgy or risque if you want. However if that is not the type of customer you have or the type of person you are, it is probably not the best route for your marketing efforts.

Some beers are elegant and more refined. For example, Stella Artois uses class as one of its primary selling points. Their commercials feature drinkers in suits and cocktail dresses. Other beer companies feature sports fanatics watching the game. Knowing your brand means knowing what occasions and locations your beer is popular at.

Create a Unique Label

A unique label is at the heart of every beer. A unique label does not mean you have to go design heavy and hire a custom artist. Some labels do a great job of minimalist design and perfect typeface.

Your bottle’s label should represent your brand and your customers. It needs to be unique enough to stand out but also be identifiable with your audience.

Keep it Local to Start

In general, people like to support their local community especially when it comes to craft beers. They know that if they support you in your early days, it will benefit them in the long run. Your beer could go from limited supply, to the next hottest taproom in town if they support you.

Promote your beer in your community as a local brewer and gain the support in your immediate geographic area before attempting to launch nationally.

Get your beer off the ground and onto the shelves through incredibly designed labels using Bottle Labeler’s variety of labeling products.