Ways a Bottle Labeler Can Improve Your Home Brew Business – Part 2

In the previous post, we spoke a little bit on how our bottle labeler can effectively improve your homebeer label maker brew business’ production time and costs. The versatility of our beer label maker is based on a number of features designed for ease of use. Choosing your machine from our company comes with features that simplify the operational process from start to finish.  Here are two additional ways in which your home brew business will benefit from using our beer label maker:

  • When using our foot switch label maker, it makes it extremely easy for the user to remove the labeled bottle quickly and insert another.
  • Our label maker makes it extremely simple to establish and follow a pattern that labels bottles properly and swiftly.

Experienced Company Offers Versatility & Quality

Since 1974 our company crews have been honing their label-dispensing skills. In fact, most of our success is based on numerous word-of-mouth references from satisfied customers. We can work with sizes and shapes as small as a test tube and as big as a 1.5 gallon bottle. In addition, we offer a “Satisfaction Guaranteed” warranty that states if you are not completely happy with your beer label maker within 21 days send it back—no questions asked! We are so confident in the results of this machine that we offer a 3-Year Warranty.

For more information about our beer label maker, contact us today at 1-800-325-7303!

Ways a Bottle Labeler Can Improve Your Home Brew Business

You’ve created a special home brew that’s growing in popularity. Take the next step in productivity with a beer bottle label applicator   to upgrade the efficiency of your business. The Bottle-Matic Applicator from Dispensa-Matic is a semi-automatic machine, with the capability to label 500-10,000 items in one day.

The faster you are able to label your brews, the more production value your business maintains. Jump at the chance to increase the production of your home brew business with our beer bottle label applicator that labels products at nearly 1,200 pieces an hour. Our BottleMatic is capable of applying labels to containers .5” to 6” in diameter, with accuracy on all sides.  A beer bottle label applicator from Dispensa-Matic can improve the efficiency of your home brew business in a number of ways, but here’s just two:

  • Put any cylindrical container into the machine and press a foot-operated switch, making for easy, seamless operation.
  • The easy-to-use foot switch applies the label at more than 4.5” per second, making your labeling process quicker than before.

Although we are proud of the fact that our equipment is made in the USA, we do ship our products internationally. To learn more about the availability, customization, and versatility of our products, call 1-800-325-7303 in the United States and 1-573-392-7684 for international customers.

Color Considerations for Your Bottle Labels Part 1

colorful bottle labelsThe labeling on your product can say a lot about it, and while many try not to judge something based on its appearance, it will still be a factor in how customers perceive it. That’s why it’s important to put a lot of consideration into what the design of the labeling for your product will be. The colors your pick often elicit certain feelings and emotions. Here are some associations with different colors to help you pick the one that’s right for you:

Yellow – This color is often associated with businesses related to energy, food, and household items. This is because yellow tends to promote feelings of positivity, creativity, motivation, and warmth.

Blue – Blue is one of the most popular colors used in branding because it’s one of the most widely liked options. It tends to elicit a sense of ease as well as feelings of trust and dependability and does well with companies associated with energy, health care, finance, and agriculture.

Black – In comparison, black is a color that is not often used because of its dark and dramatic nature. Black is often associated with money and sophistication.

After you have your colors picked and you label designed, you’ll need a label applicator machine to make the process speedy and simple! Learn more about our Dispensa-Matic products at Bottle-Labeler.com.

Welcome to Our Blog!

dispensa matic bottle labeler logoWelcome to our blog at Bottle-Labeler.com, part of the Dispensa-Matic label dispenser family. Our bottle labeling products, the Bottle-Matic I and the Bottle-Matic II, are the best option for your company to invest in for efficiency in your bottle labeling process. The semi-automatic machine can be used to label anywhere from 500-10,000 items daily and can be used on objects .5” to 10” in diameter.

We not only are involved in every step of the design for our machines, allowing us to ensure every part is high-quality, but we also make all of our products in the USA, nothing’s imported! We have a 21-day satisfaction guaranteed policy and each bottle labeling machine comes with a three year warranty. We can also perform and modifications necessary for any abnormal containers to ensure you get the best application each and every time.

The Bottle-Matic can help your company save time and money if you’re in need of something to label your products. You’ll have a handle on using the bottle labeling machine quickly, and once you find your rhythm you’ll be labeling products at a fast pace! Visit us at Bottle-Labeler.com for information on our products, or call us at (800) 325-7303 to learn more.

Tips for marketing a wine label

bottle colorMarketing for a wine label might seem like a pretty easy task. Step one, create a delicious wine. Step two, give to thirsty customers.

Unfortunately, every other winery and winemaker has the same idea. The wine market is highly saturated with competition ranging from boutique operations all the way to giant corporations.

To market your wine, you’ll need to focus on a few things.


Understand Your Customer

First and foremost, you must understand who you are selling to. A lot of different types of people drink wine. Not all of them are your customers. The quickest way to fail is to try to sell to everybody. Build a niche audience for your wine.

The type of wine drinker you are marketing to will vastly change your strategy moving forward. There is a vast range of wine drinkers out there from the highly sophisticated to the ones who will drink straight out of a Franzia bag.

Know Your Competition

Once you know which audience of wine drinkers you’d like to target, the next step is to identify your competitors. Doing this will allow you to see what is already being done to try and reach these customers.

Objectively look at your competitor’s pricing, labeling, bottles, and messaging. It’s easy to say off the cuff that they are doing a poor job and you can do so much better. However, you need to be your bias aside and really evaluate what your competitors are doing well and what they are doing poorly.

Emulate what they are doing right (ex: pricing) and take advantage of areas where they are weak. Perhaps they have non-organic ingredients whereas you do or they have bland packaging. These are both areas you can exploit.

Clever Name and Design

So you know your customers and you know your competition. Now you can get to the fun stuff. The first fun step is to create a name and backstory for your brand. Remember, you brand is new so you have to make an impression at first sight.

Determine a clever, meaningful, unique, or descriptive name for your wine. From there you can begin to determine the labeling that will grace your bottles’ exterior.

Ideal wine labels will be eye catching, tell a story about the wine, provide food pairings, and capture your brand’s essence in ten words or less. It won’t be easy and it is highly recommended that you hire a professional designer to create the labels.

After all, you specialize in making delicious wine, not works of art.

Digital Marketing

Once all of the pieces in place you can begin promotional efforts. The most efficient, cost-effective way to market your brand is through the digital space. You will not be able to compete with the likes of Barefoot in the traditional space (television, print, and radio).

Create a website for your wines and pair that with appropriate social media channels such as Facebook, Twitter, Instagram, and Pinterest.

Get your wine off the ground and onto the shelves through incredibly designed labels using Bottle Labeler’s variety of labeling products.

Marketing a Beer Label

Tips for marketing a beer label


There is probably not a better time for launching your beer label than now. Beer advocates all of the United States are flocking to try each new brew that craft breweries put out. However, you’re also late to the party. There is a ton of competition in the craft beer market because of this surplus in demand.


If you plan on launching a beer label, there are a handful of marketing tips you should keep in mind.


Know Your Customers


There is not a company in the world that can achieve success without knowing its customer based. Understanding your customers allows you to appropriately interact with them and potentially cater to some of their feedback.


Your audience should be relatively small. Not every beer drinker is your target audience. There are plenty of people who would prefer a generic light beer to the craft beers you are brewing. Your goal is to find your niche audience and reach them.


Know Your Brand


Breweries are allowed to have attitude unlike many corporations. You are able to get away with being edgy or risque if you want. However if that is not the type of customer you have or the type of person you are, it is probably not the best route for your marketing efforts.


Some beers are elegant and more refined. For example, Stella Artois uses class as one of its primary selling points. Their commercials feature drinkers in suits and cocktail dresses. Other beer companies feature sports fanatics watching the game. Knowing your brand means knowing what occasions and locations your beer is popular at.


Create a Unique Label


A unique label is at the heart of every beer. A unique label does not mean you have to go design heavy and hire a custom artist. Some labels do a great job of minimalist design and perfect typeface.


Your bottle’s label should represent your brand and your customers. It needs to be unique enough to stand out but also be identifiable with your audience.


Keep it Local to Start


In general, people like to support their local community especially when it comes to craft beers. They know that if they support you in your early days, it will benefit them in the long run. Your beer could go from limited supply, to the next hottest taproom in town if they support you.


Promote your beer in your community as a local brewer and gain the support in your immediate geographic area before attempting to launch nationally.


Get your beer off the ground and onto the shelves through incredibly designed labels using Bottle Labeler’s variety of labeling products.

Common differences between American and European wine labels


There are a few main differences between American wine labels and European labels. Some information on a wine label is there because it’s required by law, and some information is there because it’s traditional to include it.

American Wines Are Labeled by Varietal Grape

American labels include the type of grape used to make the wine. The variety of grape can only be listed on the label if the wine contains at least 75% of that variety. European labels don’t usually mention the type of grape used to make the wine.

European Wines Are Labeled by Growing Region

European labels include the location where the wine grapes were grown. Climate and soil composition can affect the growth of grapes. This gives wines a variety of subtle flavor differences. The taste of a wine depends on where the vineyard is located. American wine bottles don’t always mention the region where the grapes were grown.

Some Trademarked Names Are on European Labels Only

Certain types of wine have their names trademarked in Europe. Varieties of wine such as Bordeaux, Champagne or Burgundy are named after the regions they were grown in. A wine not grown in these areas can’t have the name on its label. However, American laws allow these names to be used with a qualifier. An American wine labeler can use the names “California Champagne” or “American Bordeaux” for example.

American Labels Mention Sulfite Content

A requirement of American labels is to note that the wines contain sulfites. All grapes have sulfites in them, but most wines have sulfites added as preservatives as well. European wine bottles are not required to mention sulfite content.

Government Health Warnings on Labels

In the United States, all wine bottles are required to state the Surgeon General’s warning about alcohol consumption while pregnant or driving. European wines have no similar requirement.

Label Art Differences Between Countries

Most labels on European wine have a minimalist design. The information on the bottle’s label is more important than a flashy appearance. American labels, however, are more likely to be decorative. There is a great variety of designs on American wine bottles. Some are basic, but many are colorful and creative.


For your Bottle labeling needs use a Bottle-Matic for single labels and a Bottle-Matic II for your front and back labels.

What Does Your Label Say About Your Wine

Unique Wine and Beer Labels

Many manufacturers put a lot of work into creating unique wine and beer labels so they’ll be more interesting than other brands. This is a great way to set apart the bottle to catch the eye of shoppers in the store, but it’s also the best way to inject a little personality into the product. bottle_labels

Bottle labels appeal to more people than just potential customers looking for a great drink for their party. Bottle collectors around the world add to their stock piles based on the uniqueness of the bottles rather than the year and type of the wine inside.

One important aspect of a creative label is its ability to infuse culture and beauty into the design like the one seen below in the Vine Parma Wine. The design is beautiful and classy, but in the lines lies more than meaningless swirls. Upon closer inspection, you will notice that there are basic details about the wine like the bar code, alcohol content, distribution information and more spun among the art work, making this a true masterpiece.

Bottle_labels_2One of the best ways to make a bottle label more memorable is by inserting a little humor while still maintaining a classy feel. Laughing Stock Wine takes this approach with their labels, using their stock symbol their name on each bottle. The year is placed below the symbol where it’s easy to see, and the different bottle shapes make them a fun addition to a collection.

Whatever your preference is on sweet wine, you have to appreciate this packaging. The detail on the Honey Moon Wine bottle is attractive, bright, and very creative. There are a lot of bottles that harness this kind of creativity, but the small details like the cork takes this one step beyond the rest.

yellow_bottleThis next set of bottles is a collector’s dream because it is practically a collection within a collection. The Gut Oggau Portrait collection comes from Austria and the labels were designed by the artist Jung von Matt. Each bottle was given his unique signature in the design. The reason there are many faces is because he believed that just as every man has his own preference with drink, every one should be represented. This has led to a generic family grouping with many generations, grandparents, parents, and children.

bottle_s_with_face_labelsThe last label is one that has a fun tradition behind it. The Spooks Ale brand has been the official Ghost Brew for All Hallows for years so the labels are intended to look creepy. While this could easily be a tacky, over-the-top design, this bottle label worked perfectly because the blood spatters and stains that seep in on the edges are merely scary accents that create an atmosphere that fits the theme.

The next time you are picking out the perfect beer or wine for your party, stop for a minute and notice the labels. There is a lot of creativity that goes into some of them. Who knows, if you take some time to start appreciating the character and personality in these labels, you may even end up starting your own unique label collection.

Tips to Improve Your custom Labels

Boosting the sales of your product can be as simple as following some guidelines for the look of you label. Take a look at these tips and start improving your product today.